Services marketing : people, technology, strategy 
Lovelock, Christopher H. 
 - 7th ed. 
 -  Prentice Hall,  2011 
 - 648 p. 
<br/><br/>
<br/><br/><label>ISBN: </label>978-0-13-610721-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer services -- Marketing.
<br/><br/><label>Dewey Class. No.: </label>338.47 L9112 2011