Services marketing : integrating customer focus across the firm 
Zeithami, Valerie A. 
 - 7th ed. 
 -  McGraw-Hill Education,  2018 
 - xxviii, 514 p. 
<br/><br/>
<br/><br/><label>ISBN: </label>978-1-26008352-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- Management.
<br/><br/><label>Dewey Class. No.: </label>338.47 Z48 2018