Marketing in travel and tourism 
Middleton, Victor T. C. 
 - 3rd ed. 
 -  Butterworth-Heinemann,  2001 
 - xxii, 487 p 
<br/><br/>
<br/><br/><label>ISBN: </label>0-7506-4471-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Tourism -- Marketing.
<br/><br/><label>Dewey Class. No.: </label>338.4791 M58m 2001