Marketing in travel and tourism 
Middleton, Victor T.C. 
 - 4th Edition. 
 -  Elsevier [Singapore] Pte Ltd. :  2010 
 - xxv, 502 pages 
<br/><br/>
<br/><br/><label>ISBN: </label>978-9-81272851-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Tourism -- Marketing.
<br/><br/><label>Dewey Class. No.: </label>338.4791 M58m 2010