A Concise Guide to Market Research : The Process, Data, and Methods Using IBM SPSS Statistics 
Sarstedt, Marko. 
 - 3rd edition. 
 -  Springer Nature,  2019 
 - 407 pages. 
<br/><br/>
<br/><br/><label>ISBN: </label>978-3-662-56707-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Economics.
<br/><br/><label>Dewey Class. No.: </label>658.83 Sa76 2019