Marketing Research : An Applied Approach 
Malhotra,�Naresh K. 
 -  Pearson Education Limited,  2017 
 - 976 pages. 
<br/><br/>
<br/><br/><label>ISBN: </label>978-1-29210315-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>658.8 M2946 2017