Market Research : The Process, Data, and Methods Using Stata 
Mooi, Erik. 
 -  Springer Nature,  2018 
 - 429 pages. 
<br/><br/>
<br/><br/><label>ISBN: </label>978-9-81105218-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>658.83 M777 2018