Strategic public relations management : planning and managing effective communication programs 
Austin, Erica Weintraub. 
 -  Lawrence Erlbaum Associates, Inc., Publishers.  2006 
 - 428 pages. 
<br/><br/>
<br/><br/><label>ISBN: </label>0-8058-5380-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations -- Management.
<br/><br/><label>Dewey Class. No.: </label>659.2 Au765 2006