Alminar-Mutya, Ruby F.  <br/><br/>
Advertising principles :  marketing communications approach /  
Ruby F. Alminar-Mutya 
 - v, 159 pages :  ill. ;   23 cm.  
<br/><br/> Includes bibliographical references.  
<br/><br/>
<br/><br/><label>ISBN: </label>9710868683 
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Advertising. 
<br/><br/><label>Dewey Class. No.: </label>659.1 M993 2007