TY  - BOOK
AU  - Alminar-Mutya,Ruby F.
TI  - Advertising principles: marketing communications approach / 
SN  - 9710868683
U1  - 659.1 M993 2007 
PY  - 2007///
CY  - Quezon City
PB  - Atlas Publishing Co., Inc., 
KW  - Advertising.
N1  - Includes bibliographical references.; 600
ER  -