Cravens, David W.  <br/><br/>
Strategic marketing /  
David W. Cravens and Nigel F. Piercy.  
 - 9th ed.  
 - xv, 784 pages :  ill. ;   23 cm.  
<br/><br/> Includes bibliographical references and index.  
<br/><br/>
<br/><br/><label>ISBN: </label>0071081259 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.--Management.
<br/><br/><label>Index Terms--Genre/Form: </label><br/> 
<br/><br/><label>Dewey Class. No.: </label>658.802 C898 2010