TY  - BOOK
AU  - Cravens,David W.
AU  - Piercy,Nigel F., co-author.
TI  - Strategic marketing / 
SN  - 0071081259
U1  - 658.802 C898 2010 
PY  - 2010///
CY  - Boston
PB  - McGraw-Hill, 
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index.; 600-699
ER  -