Spencer, Jeffrey.  <br/><br/>
Importance of media research for advertising /  
Jeffrey Spencer. 
 - x, 303 pages :  ill. ;   26 cm.  
<br/><br/>Includes bibliographical references and index.  
<br/><br/>
<br/><br/><label>ISBN: </label>1666870927 978-1-6668-7092-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.--Research.<br/>Mass media.--Research.
<br/><br/><label>Index Terms--Genre/Form: </label><br/> 
<br/><br/><label>Dewey Class. No.: </label>659.1072 S7451 2024