TY  - BOOK
AU  - Spencer,Jeffrey
TI  - Importance of media research for advertising / 
SN  - 1666870927
U1  - 659.1072 S7451 2024 
PY  - 2024///
CY  - Wilmington : 
PB  - American Academic Press, 
KW  - Advertising
KW  - Research
KW  - Mass media
N1  - Includes bibliographical references and index.; 600-699	Technology (Applied Sciences); CAS
ER  -