Alminar, Ruby F.   DBA <br/><br/>
Advertising principles :  Marketing communication approach / 
Ruby F. Alminar-Mutya. 
 - 159 pages :  illustrations ;  22 cm. 
<br/><br/>  Maria Mikaela B. Aguirre 
<br/><br/>Includes bibliographic references. 
<br/><br/>
<br/><br/><label>ISBN: </label>971-08-6868-3 
<br/><br/><label>Subjects--Personal Names: </label><br/>    
<br/><br/><label>Dewey Class. No.: </label>600