TY  - BOOK
AU  - Alminar,Ruby F.
TI  - Advertising principles: Marketing communication approach 
SN  - 971-08-6868-3
U1  - 600 
PY  - 2007///
CY  - Mandaluyong City
PB  - National Book Store, 
KW  -  
N1  -  Maria Mikaela B. Aguirre; Includes bibliographic references; 500-599
ER  -