Hoyer, Wyne D.  <br/><br/>
Consumer behavior /  
Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters.  
 - Edition 8. 
 - xviii, 536 pages :   illustrations ;   28 cm 
<br/><br/>Includes bibliographical references and index.<br/> 
<br/><br/>
<br/><br/><label>ISBN: </label>978-0-357-72129-2 0357721292 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior. <br/>Buying behavior.
<br/><br/><label>LC Class. No.: </label>HF5415  /  .H69 2024 
<br/><br/><label>Dewey Class. No.: </label>658.834 H8683 2024