Hoffman, K. Douglas.,  <br/><br/>
Services marketing :  concepts, strategies, & cases / 
K. Douglas Hoffman and John E. G. Bateson.  
 - Sixth edition. 
 - xv, 352 pages :  illustrations ;  26 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>
<br/><br/><label>ISBN: </label>978-0-357-71830-8 0357718305 
<br/><br/><label>LCCN: </label>2015948212 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing.<br/>Service industries--Marketing.<br/>Dienstleistung<br/>Marketing
<br/><br/><label>LC Class. No.: </label>HD9980.5  / .H644 2024 
<br/><br/><label>Dewey Class. No.: </label>658.8 B3298 2024