TY  - BOOK
AU  - Hoffman,K.Douglas
AU  - Bateson,John E.G.
TI  - Services marketing: concepts, strategies, & cases 
SN  - 978-0-357-71830-8
AV  - HD9980.5 .H644 2024
U1  - 658.8 B3298 2024 23
PY  - 2024///
CY  - Boston, MA
PB  - Cengage Learning
KW  - Service industries
KW  - Marketing
KW  - fast
KW  - Dienstleistung
KW  - gnd
N1  - Includes bibliographical references and index; 500-599
ER  -