Mooij, Marieke K. de,  1943- <br/><br/>
Global marketing & advertising :  understanding cultural paradoxes / 
 Global marketing and advertising 
Marieke de Mooij. 
 - 6th edition. 
 - xxi, 504 pages :  illustrations ;  24 cm 
<br/><br/> Previous edition: 2019. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>
<br/><br/><label>ISBN: </label>9781529732504 1529732506 1529732506 
<br/><br/><label>LCCN: </label>2021937537 
<br/><br/><label>Nat. Bib. No.: </label>GBC1E9174  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>020321742  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Target marketing--Cross-cultural studies.<br/>Advertising--Cross-cultural studies.<br/>Consumer behavior--Cross-cultural studies.<br/>Cibles (Marketing)--Études transculturelles.<br/>Consommateurs--Comportement--Études transculturelles.<br/>Advertising.<br/>Consumer behavior.<br/>Target marketing.<br/>Marketing<br/>Interculturele communicatie
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Cross-cultural studies.
<br/><br/><label>LC Class. No.: </label>HF5415.127  / .M66 2022 
<br/><br/><label>Dewey Class. No.: </label>658.802 M8178 2022