TY  - BOOK
AU  - Mooij,Marieke K.de
TI  - Global marketing & advertising: understanding cultural paradoxes 
SN  - 9781529732504
AV  - HF5415.127 .M66 2022
U1  - 658.802 M8178 2022 23
PY  - 2022///
CY  - Los Angeles
PB  - SAGE
KW  - Target marketing
KW  - Cross-cultural studies
KW  - Advertising
KW  - Consumer behavior
KW  - Cibles (Marketing)
KW  - Études transculturelles
KW  - Consommateurs
KW  - Comportement
KW  - fast
KW  - Marketing
KW  - nbdbt
KW  - Interculturele communicatie
N1  - Previous edition: 2019; Includes bibliographical references and index; 600-699; CBG
ER  -