Advertising principles  marketing  communications approach/ 
Alminar-Mutya, Ruby F. 
 - 159 pages;  illustration;  23cm 
<br/><br/>Includes bibliographical references 
<br/><br/>
<br/><br/><label>ISBN: </label>971 08 6868 3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising<br/>marketing
<br/><br/><label>Dewey Class. No.: </label>659.14 A449 2007