TY  - GEN
AU  - Ruby F.Alminar-Mutya
TI  - Advertising principles: marketing  communications approach
SN  - 971 08 6868 3
U1  - 659.14 A449 2007 
PY  - 2007///
CY  - Mandaluyong City, Philipipines
PB  - National book store 
KW  - advertising
KW  - marketing
N1  - Includes bibliographical references; 600-699
ER  -