a services marketing and management perspective Koc, Erdogan creator author aut http://id.loc.gov/vocabulary/relators/aut Second edition. xvii, 397 pages ; 25 cm "Cross-Cultural Aspects of Tourism and Hospitality offers a comprehensive guide to the in-fluence of culture on customers as well as service providers, affecting both the demand and the supply sides of the industry - services marketing and consumer behaviour, management, organisational behaviour, and human resource management. This will be essential reading for all students, lecturers, researchers and practitioners and future managers in the fields of Tourism and Hospitality"-- Provided by publisher. Erdogan Koc. Includes bibliographical references and index. 900-999 Tourism Tourism Marketing Tourism Management Hospitality industry Customer services Hospitality industry Marketing Hospitality industry Management G155.A1 K595 2026 910.68 K761 2026 9781032989006 9781032988993 20260623131259.0