TY  - GEN
AU  - Koc,Erdogan
TI  - Cross-cultural aspects of tourism and hospitality: a services marketing and management perspective 
SN  - 9781032989006
AV  - G155.A1 K595 2026
U1  - 910.68 K761 2026 23/eng/20250612
PY  - 2026///
CY  - London, New York
PB  - Routledge Taylor & Francis Group
KW  - Tourism
KW  - Marketing
KW  - Management
KW  - Hospitality industry
KW  - Customer services
N1  - Includes bibliographical references and index; 900-999
N2  - "Cross-Cultural Aspects of Tourism and Hospitality offers a comprehensive guide to the in-fluence of culture on customers as well as service providers, affecting both the demand and the supply sides of the industry - services marketing and consumer behaviour, management, organisational behaviour, and human resource management. This will be essential reading for all students, lecturers, researchers and practitioners and future managers in the fields of Tourism and Hospitality"-- Provided by publisher
ER  -