Pride, William M. <br/><br/>
Foundations of marketing /  
William M. Pride, O. C. Ferrel 
 - Eight edition  
 - xxix, 543 pages :   illustrations :  28 cm 
<br/><br/>Includes index  
<br/><br/>
<br/><br/><label>ISBN: </label>978-1-337-61462-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8 P9476 2019