TY  - GEN
AU  - Pride,William M.
AU  - Ferrel,O.C.
TI  - Foundations of marketing / 
SN  - 978-1-337-61462-7
U1  - 658.8 P9476 2019 
PY  - 2019///
CY  - USA : 
PB  - Cengage Learning, Inc. : 
KW  - Marketing
KW  - Marketing management
N1  - Includes index; 600-699
ER  -