TY - GEN AU - Pereda,Pedrito Real AU - Pereda,Purisima Pedrialva AU - Castillo,Vicente M. TI - Principles of marketing / SN - 978-971-9905-75-2 U1 - F 658.8 P413 2014 PY - 2014/// CY - Intramuros, Manila : PB - Mindshapers Co., Inc. KW - Marketing KW - Sales management N1 - Includes bibliographical references; 600-699; F ER -