Selling tourism 
Kay, Kenneth H. 
 -  Thomson/Delmar Learning.  2003 
 - xiii, 221 pages 
<br/><br/>
<br/><br/><label>ISBN: </label>0-8273-8648-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Tourism Marketing.
<br/><br/><label>Dewey Class. No.: </label>910.688 K18s 2003