Marketing analytics : statistical tools for marketing and consumer behavior using SPSS Mesquita, Jose Marcos Carvalho de.

Publisher: Routledge. ; 2022Description: ix, 200 pagesISBN: 978-1-03205219-9Subject(s): Marketing -- data processingDDC classification: 658.8 M582 2022
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MCIR 		Main-Circulation 658.8 M582 2022 (Browse shelf) Available UAMAIN 32388
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