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Understanding services marketing Bateson, John E.G.

Edition: 4th edition.Publisher: Cengage Learning Asia Pte Ltd. : ; 2012Availability: Items available for loan: Sibalom [Call number: 338.47 B3298 2012] (1).

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Understanding services marketing Bateson, John E.G.

Edition: 4th edition.Publisher: Cengage Learning Asia Pte Ltd. : ; 2012Availability: Items available for loan: Sibalom [Call number: 338.47 B3298 2012] (1).

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Services marketing : concepts, strategies, & cases / K. Douglas Hoffman and John E. G. Bateson.

by Hoffman, K. Douglas [author.] | Bateson, John E. G [author.].

Edition: Sixth edition.Language: English Publisher: Boston, MA : Cengage Learning, c2024Availability: Items available for loan: Sibalom [Call number: 658.8 B3298 2024] (1).

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