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Successful marketing communications: : a practical guide to planning and implementation/ Ace, Cathy.

Publisher: Butterworth Heinemann, ; 2001Availability: Items available for loan: Sibalom [Call number: 658.8 Ac3s 2001] (1).

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Innovation in marketing Edited by Peter Doyle and Susan Bridgewater.

Publisher: Butterworth Heinemann, ; 1998Availability: Items available for loan: Sibalom [Call number: 658.8 In6 1998] (1).

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