000 00497nam a2200181Ia 4500
008 250428s9999 xx 000 0 und d
020 _a0-470-86211-4
082 _a658. 2004
245 0 _aBrand stretch : Why 1 in 2 extensions fail and how to beat the odds
245 0 _cTaylor, David.
260 _bJohn Wiley and Sons.
260 _c2004
300 _a162 pages.
526 _a600 Technology (App Sciences)
650 _aBand name products -- Marketing.
942 _2DDC
942 _cB
999 _c11088
_d11088