000 00513nam a2200181Ia 4500
008 250428s9999 xx 000 0 und d
020 _a0-13-075151-0
082 _a659.143 Ev974 1994
245 0 _aMarketing channels : infomercials and the future of televised marketing
245 0 _cEvans, Craig R.
260 _bPrentice Hall.
260 _c1994
300 _axxv, 308 pages.
526 _a600 Technology (App Sciences)
650 _aAdvertising -- Television programs.
942 _2DDC
942 _cB
999 _c11401
_d11401