| 000 | 00511nam a2200193Ia 4500 | ||
|---|---|---|---|
| 008 | 250428s9999 xx 000 0 und d | ||
| 020 | _a978-0-07-122060-6 | ||
| 082 | _a659.1 A6816 2011 | ||
| 245 | 0 | _aContemporary advertising and integrated marketing communications | |
| 245 | 0 | _cArens, William F. | |
| 250 | _a13th ed. | ||
| 260 | _bMcGraw-Hill Irwin, | ||
| 260 | _c2011 | ||
| 300 | _axl, 774 p. | ||
| 526 | _a600 Technology (App Sciences) | ||
| 650 | _aAdvertising. | ||
| 942 | _2DDC | ||
| 942 | _cB | ||
| 999 |
_c11414 _d11414 |
||