| 000 | 00487nam a2200169Ia 4500 | ||
|---|---|---|---|
| 008 | 250428s9999 xx 000 0 und d | ||
| 020 | _a978-1-25901040-8 | ||
| 082 | _a659.1 B427 2012 | ||
| 245 | 0 | _aAdvertising and promotion : an integrated marketing communications perspective | |
| 245 | 0 | _cBelch, George E. | |
| 260 | _bThe McGraw-Hill Companies, Inc. | ||
| 260 | _c2012 | ||
| 300 | _axxxv, 769 pages. | ||
| 526 | _a600 Technology (App Sciences) | ||
| 942 | _2DDC | ||
| 942 | _cB | ||
| 999 |
_c11415 _d11415 |
||