| 000 | 00552nam a2200193Ia 4500 | ||
|---|---|---|---|
| 008 | 250428s9999 xx 000 0 und d | ||
| 020 | _a978-0-13-253896-1 (pbk. : alk. paper) | ||
| 082 | _a659.1 C648 2012 | ||
| 245 | 0 | _aIntegrated advertising, promotion, and marketing communications | |
| 245 | 0 | _cClow, Kenneth E. | |
| 250 | _aFifth edition. | ||
| 260 | _bPearson Education South Asia Pte Ltd, | ||
| 260 | _c2012 | ||
| 300 | _a463 pages | ||
| 526 | _a600 Technology (App Sciences) | ||
| 650 | _aAdvertising. | ||
| 942 | _2DDC | ||
| 942 | _cB | ||
| 999 |
_c11416 _d11416 |
||