000 00544nam a2200193Ia 4500
008 250428s9999 xx 000 0 und d
020 _a978-1-25992169-8
082 _a659.1 B427 2018
245 0 _aAdvertising and promotion: An integrated marketing communications perspective
245 0 _cBelch, George E.
250 _aEleventh edition.
260 _bMcGraw-Hill Education.
260 _c2018
300 _axli, 764,[83] pages
526 _a600 Technology (App Sciences)
650 _aAdvertising.
942 _2DDC
942 _cB
999 _c11423
_d11423