| 000 | 00557nam a2200193Ia 4500 | ||
|---|---|---|---|
| 008 | 250428s9999 xx 000 0 und d | ||
| 020 | _a0-07-802897-3 (alk. paper) | ||
| 082 | _a659.1 B427 2015 | ||
| 245 | 0 | _aAdvertising and promotion : an integrated marketing communications perspective | |
| 245 | 0 | _cBelch, George E. (George Edward),. | |
| 250 | _a10th ed. | ||
| 260 | _bMcGraw-Hill Education. | ||
| 260 | _c2015 | ||
| 300 | _axxxvi, 842 p. | ||
| 526 | _a600 Technology (App Sciences) | ||
| 650 | _aAdvertising. | ||
| 942 | _2DDC | ||
| 942 | _cB | ||
| 999 |
_c11424 _d11424 |
||