| 000 | 00566nam a2200205Ia 4500 | ||
|---|---|---|---|
| 008 | 250428s9999 xx 000 0 und d | ||
| 020 | _a0-256-12576-7 | ||
| 082 | _a658.8 B669 1995 | ||
| 245 | 0 | _aMarketing management : a strategic approach with a global orientation | |
| 245 | 0 | _cBoyd, Harper W., Jr. | |
| 250 | _asecond edition. | ||
| 260 | _bIrwin. | ||
| 260 | _c1995 | ||
| 300 | _a555 pages. | ||
| 440 | _a(The Irwin Series in Marketing) | ||
| 526 | _a600 Technology (App Sciences) | ||
| 650 | _aMarketing management. | ||
| 942 | _2DDC | ||
| 942 | _cB | ||
| 999 |
_c11681 _d11681 |
||