000 00503nam a2200193Ia 4500
008 250428s9999 xx 000 0 und d
020 _a978-9-81469885-6
082 _a658.8 F3837 2015
245 0 _aMarketing strategy : text and cases
245 0 _cFerrell, O. C.
250 _a6th ed.
260 _bCengage Learning Asia Pte Ltd,
260 _c2015
300 _axxvi, 587 p.
526 _a600 Technology (App Sciences)
650 _aMarketing -- Management.
942 _2DDC
942 _cB
999 _c11686
_d11686