000 00482nam a2200181Ia 4500
008 250428s9999 xx 000 0 und d
020 _a978-0-07-132637-7
082 _a658.8 M9597 2013
245 0 _aMarketing management : a strategic decision-making approach
245 0 _cMullins, John W.
250 _aEighth edition.
260 _bMcGraw-Hill.
260 _c2013
300 _axxi, 547 pages.
526 _a600 Technology (App Sciences)
942 _2DDC
942 _cB
999 _c11760
_d11760