| 000 | 00538nam a2200181Ia 4500 | ||
|---|---|---|---|
| 008 | 250428s9999 xx 000 0 und d | ||
| 082 | _a658.827 K2928 2013 | ||
| 245 | 0 | _aStrategic brand management : building, measuring and managing brand equity | |
| 245 | 0 | _cKeller, Kevin Lane. | |
| 250 | _afourth edition. | ||
| 260 | _bPearson Education South Asia Pte Ltd. | ||
| 260 | _c2013 | ||
| 300 | _a590 pages | ||
| 526 | _a600 Technology (App Sciences) | ||
| 650 | _aBrand name products -- Management. | ||
| 942 | _2DDC | ||
| 942 | _cB | ||
| 999 |
_c11815 _d11815 |
||