| 000 | 00461nam a2200181Ia 4500 | ||
|---|---|---|---|
| 008 | 250428s9999 xx 000 0 und d | ||
| 020 | _a0-321-01411-1 | ||
| 082 | _a658.82 T27a 1998 | ||
| 245 | 0 | _aAdvertising and sales promotion strategy | |
| 245 | 0 | _cTellis, Gerard J. | |
| 260 | _bAddison-Wesley. | ||
| 260 | _c1998 | ||
| 300 | _axvii, 483 pages. | ||
| 526 | _a600 Technology (App Sciences) | ||
| 650 | _aAdvertising. | ||
| 942 | _2DDC | ||
| 942 | _cB | ||
| 999 |
_c11818 _d11818 |
||