000 00499nam a2200181Ia 4500
008 250428s9999 xx 000 0 und d
020 _a0-7494-3797-9
082 _a658.827 L597 2003
245 0 _aBrand Driven : The to integrated branding through great leaership
245 0 _cLa Pla, Joseph F.
260 _bKogan Page.
260 _c2003
300 _a334 pages.
526 _a600 Technology (App Sciences)
650 _aBrand name products -- Management.
942 _2DDC
942 _cB
999 _c14222
_d14222