000 00566nam a2200193Ia 4500
008 250428s9999 xx 000 0 und d
020 _a978-1-41297041-9
082 _a658.8 D 384 2010
245 0 _aGlobal marketing and advertising : understanding cultural paradoxes
245 0 _cDe Mooij, Marieke.
250 _a3rd ed.
260 _bSAGE Publications Asia- Pacific Pte. Ltd.,
260 _c2010
300 _axviii, 323 p.
526 _a600 Technology (App Sciences)
650 _aAdvertising -- Cross-cultural studies.
942 _2DDC
942 _cB
999 _c14607
_d14607