| 000 | 00510nam a2200193Ia 4500 | ||
|---|---|---|---|
| 008 | 250428s9999 xx 000 0 und d | ||
| 020 | _a978-0-324-56867-7 | ||
| 082 | _a659.1 O34 2009 | ||
| 245 | 0 | _aAdvertising and integrated brand promotion/ | |
| 245 | 0 | _cO'Guinn, Thomas C. | |
| 250 | _a5th edition. | ||
| 260 | _bSouth- Western, Cengage Learning. | ||
| 260 | _c2009 | ||
| 300 | _axxvii, 72 p. | ||
| 526 | _a600 Technology (App Sciences) | ||
| 650 | _aAdvertising. | ||
| 942 | _2DDC | ||
| 942 | _cB | ||
| 999 |
_c14654 _d14654 |
||