000 00527nam a2200193Ia 4500
008 250428s9999 xx 000 0 und d
020 _a0-256-12576-7
082 _aGS 658.8 B69 1995
245 0 _aMarketing management : a strategic approach with a global orientation
245 0 _cBoyd Jr., Harper W.
250 _asecond edition.
260 _bIrwin.
260 _c1995
300 _axvi, 555 pages.
526 _a600 Technology (App Sciences)
650 _aMarketing -- Management.
942 _2DDC
942 _cB
999 _c16007
_d16007