000 00530nam a2200205Ia 4500
008 250428s9999 xx 000 0 und d
020 _a0-07-123832-8
082 _aGS 658.5 L52p 2005
245 0 _aProduct management/
245 0 _cLehmann, Donald R.
250 _a4th edition.
260 _bMcGraw-Hill,
260 _c2005
300 _axvi, 494 p.
440 _a( McGraw-Hill/ Irwin series in marketing).
526 _a600 Technology (App Sciences)
650 _aProduct Management.
942 _2DDC
942 _cB
999 _c19126
_d19126