000 00507nam a2200193Ia 4500
008 250428s9999 xx 000 0 und d
020 _a978-9-81441606-1
082 _a338.47 B3298 2012
245 0 _aUnderstanding services marketing
245 0 _cBateson, John E.G.
250 _a4th edition.
260 _bCengage Learning Asia Pte Ltd. :
260 _c2012
300 _a502 pages
526 _a300 Social Sciences
650 _aService industries -- Marketing.
942 _2DDC
942 _cB
999 _c29405
_d29405